Rolex 24 at Daytona 2015


Frictional Losses A big race and lots of teams make it difficult to focus on everyone.  We like to get good insight, so spent the weekend talking to a select few teams about their race. Rolex 24 at… Read More

Sebring 2014: Yellow Fever!

With the 2015 12 Hours of Sebring right around the corner, I thought I’d share my feelings from a year ago.  Looking back, I wasn’t very happy. How do we look a year on? Sebring 2014: Yellow Fever!… Read More

Daytona Rolex 24 Hour, 2014

Green Olives and Grapes Words by James Edmonds Photographs by Thomas Murray and James Edmonds Daytona Rolex 24, 2014. It’s all about managing your expectations. I learned this the hard way as a little kid: My dad could… Read More